The Folklore

The Folklore stocks high-end and emerging designer brands from Africa and the diaspora, and serves as a cultural hub for contemporary brands, artists and creatives to showcase their personal stories. Their founder is Amira Rasool.

The Folklore carefully curated product-line reflecting the diversity of Africa's contemporary urban landscapes and design aesthetic. THey deliver apparel, accessories, shoes, bags, and homeware that can live in cities around the world, and be enjoyed by men and women who appreciate luxurious, thoughtful, clean and boundary-pushing design.