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Philadelphia native, James Lindsay, graduated from Cheyney University with a Bachelor of Science degree in Marketing. He initially developed his marketing skills while serving as a manager in the consumer products industry for Johnson Products, an ethnic hair care company, and Warner-Lambert. These experiences, and his desire to own a business, empowered him to start Rap Snacks in 1994.
The initial success of Rap Snacks helped solidify a co-marketing agreement with Universal Records. The deal consisted of advertising Universal’s Artists on all Rap Snacks bags. Eventually the company grew into a five million dollar business selling mostly twenty-five cent bags of chips.
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