Alaffia

Founded in 2003, Alaffia is on a mission to help West African communities become sustainable through the fair trade of indigenous resources.

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In addition to offering a line of shampoos, soaps, body washes, and more, the brand supports local community projects, women’s cooperatives, and education. Its commitment to fair trade means farmers are paid a fair wage, healthy and safe working conditions are accessible, and the number of middlemen are reduced between producers and consumers.